News
October 24, 2012 | Bierzychudek joins Environmental Forum of Marin’s Master Class
The Environmental Forum of Marin’s Master Class 40 includes Susan Bierzychudek, founding principal of Green Ideals Group. This venerable group trains conscious people to become advocates for the natural environment, and was founded 40 years ago by Dr. Marty Griffin, who led the fight against development and urban sprawl in West Marin in the 1960s. Learn more about them here.
August 31, 2012 | Green Ideals helps fuel electric vehicles in Marin County, CA
Marin County is participating in National Plug In Day 2012, as part of a nationwide awareness and enthusiasm-building day. Green Ideals has been asked to develop collateral materials and signage to promote the event, at which attendees will learn how smart, efficient and affordable electric vehicles really are. The wait is over–they’re here now!
June 18, 2012 | Green Ideals gives Environmental Forum of Marin a new identity
The venerable Environmental Forum of Marin, celebrating its 40th anniversary this year, asked Green Ideals for a facelift with a fresh logo that more accurately represents its mission and values. The new logo was presented to an enthusiastic board in late May, 2012, and will begin to appear on the group’s website and collateral materials beginning in June.
April 23, 2012 | Green Ideals CEO hosts Hunter Lovins at Earth Day Festival
L. Hunter Lovins has been named a “Hero the the Planet” by Time Magazine. This green business icon came to Marin April 21st, to speak at the Earth Day Marin Festival held at Lagoon Park in San Rafael’s Civic Center. Green Ideals CEO Susan Bierzychudek, EDM Advisory Board member, hosted Lovins there, as she spoke about rebuilding our economy, cities, and job markets by embracing innovation, renewables, and new technologies–increasing profitability while saving the planet.
March 22, 2012 | MCE–new ad campaign takes flight
Marin Clean Energy gives electricity customers in Marin County the option to purchase renewable energy for their electricity, rather than relying on standard fossil fuels that generate harmful greenhouse gases. Green Ideals is helping MCE spread the word as they prepare to bring tens of thousands of new customers on board. For more information, click here.
January 24, 2012 | LEAN Energy website launched
LEAN Energy U.S., the non-profit group that’s teaching communities all across the nation how to form and manage Community Choice Aggregations to secure renewable energy for residential and commercial customers in competition with the local power authority, launched their website on January 18, 2012. To learn more about the important work they’re doing, click here.
October 6, 2011 | MBA Polymers Speaks at TED
Mike Biddle, Founder and President of MBA Polymers, received a standing ovation from the audience at the TED talks in Europe last month, with his enlightening presentation about turning plastic trash into post-consumer recycled treasure. Click here to listen.
September 23, 2011 | Venture Greenhouse Signs Green Ideals
Susan Bierzychudek, Founder and Managing Director of Green Ideals, has been commissioned as a Mentor and Professional Services Provider by Venture Greenhouse in San Rafael, CA. Venture Greenhouse is a green business incubator and accelerator, formed in early 2011 as an offshoot of Dominican University’s Green MBA Program. Bierzychudek will provide brand strategy and communication services to budding social and environmental entrepreneurs working with Venture Greenhouse. To learn more, click here.
August 16, 2011 | Brand Storytelling Webinar Sold Out
On August 16, 2011, the Green Business Network invited Susan Bierzychudek, Managing Director of Green Ideals, to present a webinar explaining her theories about the effectiveness of emotional brand connections, called “Brand Storytelling.” This popular event was sold out, attracting a larger audience than any prior webinar offered by GBN! If you missed it and would like to see what all the excitement was about, you can access the audio and video webcast through this link to the GBN website through November 16. Click here.
July 15, 2011 | MBA Polymers Website Launched
The new, trilingual website for MBA Polymers, global plastics recycling company, was launched today by Green Ideals Group. The project involved strategy and design, logo redesign and tagline development, and implementation of an extensive website in three languages. See the site here.