Clean Conscience

Clean Conscience

How do you convince customers to pay a comparably higher price for a recycled polypropylene tote bag? You help them realize they’re not buying a product, but making a lifestyle choice. Our design gave consumers a reason to show off their environmental values.

“Green Ideals was instrumental in helping us achieve clarity of our brand values and the best means of communication.”

Corie Thornton, President
Aah Haa! Inc

brand strategy
logo | identity system
product design
hangtag | collateral design
website design | copywriting
exhibit graphics