Common Good Foods

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Common Good Foods

This mission-driven company reinvests in the impoverished countries from which it sources coffee beans. And while those beans are grown using centuries-old, truly organic methods, the growers lack the neccesary funds for organic certification—an invaluable form of shorthand for communicating to conscious consumers. Our naïve, charming illustration style and font choices helped to communicate the naturally organic values of the hardworking, responsible people whose lives are dedicated to their work.

“Green Ideals provided a caliber of marketing services that has enabled us to compete well alongside much larger companies. Amazon approved and rated us gold-star status based solely on the packaging Green Ideals designed.”

Jim Haun, President
Common Good Foods

brand strategy
logo | identity system
tagline development
package design

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