Redwood Coast Energy Authority

Project Info

Client Redwood Coast Energy Authority
Skills Brand Strategy, Messaging, Product Naming, Media Buy, Ad Campaign, Enrollment Design, Collateral Design, Video, Website Design
Website website url

Project Description

Challenge: New Community Choice program in Humboldt County needed a brand and messaging that would garner countywide support.

Solution: Our outreach, messaging and ad campaign spoke to values held by county populations, focusing on their own tightly held priorities.

Humboldt County and its communities voted to launch a Community Choice Program, but needed an experienced outreach and marketing partner to ensure countywide support and compliance with state regulations. We built the program from inception through post-launch, beginning with a communication strategy that spoke to the specific values of this demographic. Messaging, advertising, enrollment mailers, website, videos and collateral were designed to speak with a single voice, proclaiming the shared values of this CCE that launched successfully in May 2017.