Challenge: Three cities in the Coachella Valley in California had formed a CCE that needed branding, messaging, a website, and enrollment materials to encourage community support.
Solution: : The right blend of location- and values-specific messaging and imagery helped us create a brand that spoke to the local demographic and the things they care most about.
Coachella Valley Association of Governments (CVAG) had a trusted relationship with a local marketing firm who lacked experience in the field of Community Choice. Green Ideals was brought in to work with them on messaging, logo design and product naming, website content and design, and content/design of all enrollment materials. We handled all program-specific requirements, such as enrollment scheduling and FAQs, while they handled local concerns, such as social media and digital marketing.
“Green Ideals helped us build the Desert Community Energy brand and outreach program, from website to customer direct mail. They are passionate, amazingly responsive and always available when needed. We made the right choice in deciding to work with Green Ideals.”
Katie Barrows, Director of Energy and Environmental Resources
Coachella Valley Association of Governments