Challenge: SF-based electric vehicle non-profit wanted to drive attendance for its annual “Drive Electric” event—part of a national campaign
Solution: We focused on communicating the primary values of the EV consumer to produce relevant, feel-good graphics and messaging.
Golden Gate Electric Vehicle Association wants more people to drive electric. Their participation in National Drive Electric Day is a fun-filled test-driving extravaganza that puts potential EV owners in the driver’s seat (literally), and promotes conversation with those who already own and love their electric cars. Green Ideals was asked to create some splashy event collateral that would attract attention and drive attendance at this little-known event. We’ve been called back year after year.