Challenge: Energy experts in an intensively competitive field had extensive credentials but lacked a visual calling card.
Solution: We translated the team’s skills and accomplishments into words and pictures that would inspire confidence.
These California energy experts had developed a terrific reputation advising nascent Community Choice agencies. What they didn’t have was a visual personality—a website that would publicize their strengths and accomplishments. When increasingly energetic competition made this an essential tool, we were called in to create an online brand that would help distinguish PEA from others, establishing their expertise and accomplishments.