process2

Process

We start by establishing a strong strategic foundation. Where we go from there depends entirely on you.

Whether you’re b2b or b2c, in need of hourly consulting or a soup-to-nuts communication program, the solution we craft for you will be what your brand needs most to succeed—nothing more, nothing less.

Our clients include mission-driven companies, large firms who are re-inventing themselves along sustainable lines, energy and clean tech start-ups, consumer products and service companies with high standards and value propositions, and socially responsible firms addressing like-minded audiences.

Process

While each project is unique, our process typically includes these major milestones:

1 discover | material and emotional drivers—Research to discover/rediscover the heartbeat of the organization, current position and audience, category-relevant competitors, best practices within the category, authentic brand values; positioning workshops; stakeholder interviews

2 define | brand strategy— Idea generation to augment and support initial goals; analysis of what we’ve learned; creation of a foundational brand platform and creative strategy

3 design | creative exploration—Develop an optimal approach and design options, based on multiple creative concepts; explore image, type, color and effective communication metaphors; select the most successful direction; revise, refine, and fine-tune

4 develop | extension across media platforms—Translate and extend to related media pieces and systems; modify and expand for maximum value and effectiveness; ensure consistency at every point of brand contact; develop marketing/media plans

5 deliver | finalization—Edit, refine, proof to ensure correctness and completion; identify contractor partnerships for cost-effective implementation; create digital files for flawless production; implement through all channels; manage production processes for optimal results