Worldwise, Inc.

Worldwise, Inc.

Transforming the multiple pet products brands owned by this corporation from product-driven to brand-driven platforms required a dramatic change in positioning. We began with a redesign of the corporate umbrella site and moved on to each of their three sub-brands, emphasizing the emotional values and drivers of each, and dialing up the volume on the company’s use of sustainable materials in their products. We then designed a retail brand website for Walmart in alignment with Worldwise Inc., elevating awareness around their mutual commitment to closed loop manufacturing.

worldwise.com
smartykat.com
poochplanet.com
fullcircle-walmart.com

“Green Ideals helped us define our “brand story” and why it matters, providing an invaluable foundation—not just in the creation of our successful website but for all other brand-related communications.”

Christina Gray, Marketing Communications Manager
Worldwise, Inc

brand strategy
website design
illustration
copywriting

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