Worldwise, Inc.

Worldwise, Inc.

Transforming the multiple pet products brands owned by this corporation from product-driven to brand-driven platforms required a dramatic change in positioning. We began with a redesign of the corporate umbrella site and moved on to each of their three sub-brands, emphasizing the emotional values and drivers of each, and dialing up the volume on the company’s use of sustainable materials in their products. We then designed a retail brand website for Walmart in alignment with Worldwise Inc., elevating awareness around their mutual commitment to closed loop manufacturing.

“Green Ideals helped us define our “brand story” and why it matters, providing an invaluable foundation—not just in the creation of our successful website but for all other brand-related communications.”

Christina Gray, Marketing Communications Manager
Worldwise, Inc

brand strategy
website design

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