GREEN IDEALS
Building brands that matter
Strategic. Creative.
Persuasive.
Our clients make the world a little better.
We’ve been building socially conscious brands for over 15 years, relying on the skills and knowledge we honed through decades of work with Fortune 500 firms. We know just how to express your brand’s authentic values to reach people both intellectually and emotionally—persuading your audience to believe in you.
Our studio is small and specialized, with a broad suite of services, and a single aspiration: to show your audience why your brand is important in their lives. Our work will engender the trust of your audience, and encourage people to expect the best from your brand.
We’ll work just as hard to earn your trust. You’ll get the benefit of our well-seasoned advice, mature strategic and tactical design skills, superb project management, and refreshingly low overheads. We’ll deliver an outstanding cost/benefit ratio, with project results that will impress you … and provide the fuel your business needs.
It’s about earning trust
A good brand satisfies audience needs. It never disappoints, consistently delivering on its promise. But a great brand excites the expectations of a well-defined customer base, delivering intermittent delight and flashes of brilliance. Its supporters carry it forward on their shoulders, sharing their enthusiasm with their personal, social and professional circles.
Green Ideals uses skill and care, generosity and heart to persuade people to trust you. That’s the only way to build great brands.
We clarify messaging to resonate with your audience.
“They brought our brand into focus.”
– Daniel Goldstein, TV2ART
Our big marketing ideas help small firms compete.
“Green Ideals is our Secret Weapon.”
– Jim Haun, Eat Well Be Well Foods
We can help you do a better job with…
Brand Awareness
Are you launching a new program everyone needs to understand and support? Our outreach ideas will mirror local values to communicate your program’s benefits persuasively and effectively.
Brand Story
Unless your audience understands why your brand is important in their lives and how your values reflect their own, they have little reason to care about you. Let us craft your authentic brand story.
New Products
Does your product line hang together, with leading benefits communicated at a glance? Our product positioning and packaging graphics will have the whole line singing a fresh, more appealing tune.
Differentiation
How do you beat the competition? Don’t try to undercut them—instead, show people how you’re different. We’ll help you step into the lead with a strategy that highlights your unique values and benefits.
Visibility
Is your brand treated like the unpopular geeky kid at a high school dance? We’ll transform its visual personality with words and pictures that showcase its previously unnoticed value.
Sustainability
Our fragile environment requires that we all be better actors. We’ll help your good intentions shine through in a way that earns audience respect and loyalty.