Challenge: New Community Choice program in Humboldt County needed a brand and messaging that would garner countywide support.
Solution: Our outreach, messaging and ad campaign spoke to values held by county populations, focusing on their own tightly held priorities.
Humboldt County and its communities voted to launch a Community Choice Program, but needed an experienced outreach and marketing partner to ensure countywide support and compliance with state regulations. We built the program from inception through post-launch, beginning with a communication strategy that spoke to the specific values of this demographic. Messaging, advertising, enrollment mailers, website, videos and collateral were designed to speak with a single voice, proclaiming the shared values of this CCE that launched successfully in May 2017.