Common Good Foods

Project Info

Client Common Good Foods
Skills Brand Strategy, Copywriting, Logo Design, Tagline, Messaging, Package Design

Project Description

Challenge: Start-up with high quality organic products and values, but no formal certification

Solution: We developed visible and subliminal expressions of ethical values through original illustrations and packaging design.

This mission-driven company reinvests in the impoverished countries from which it sources coffee beans. While those beans are grown using centuries old, organic methods, the growers lack the necessary funds for organic certification—an invaluable form of shorthand for communicating to conscientious consumers. So we developed a naïve, charming illustration style blended with the perfect fonts to help communicate the naturally organic values of these hardworking locals whose lives are dedicated to their work.

Green Ideals provided a caliber of marketing services that has enabled us to compete well alongside much larger companies. Amazon approved and rated us gold-star status based solely on the packaging Green Ideals designed.

Jim Haun, President
Common Good Foods