Challenge: Start-up with unique, high-end products that lacked effective presentation and messaging
Solution: Our brand transformation began from the ground up, creating an enticing and believable luxury brand.
It was an idea whose time had come: abundant natural bamboo fashioned into elegantly simple, luxurious, outdoor furniture that was uniquely sustainable—without added formaldehyde or toxic chemical finishes. But the brand lacked a story, or a visual and emotional voice for its effective communication. We combined alluring photography and uncluttered design to tell an authentic brand story, molding consumers’ perceptions of this brand while educating them about the value of making more sustainable choices.
“In only 3 months, Green Ideals created a new brand for our company with outstanding results. Hiring them was the best decision we’ve made to date.”
Michele Fry, President