LEAN Energy US

Project Info

Client LEAN Energy US
Skills Brand Strategy, Naming, Logo Design, Tagline, ID and Collateral System, Messaging, Website, Illustration, Copywriting, Illustration

Project Description

Challenge: Start-up bringing deep experience to the category needed to look like a pro on Day 1

Solution: We created a polished, cohesive brand that hit all the touch-points for the category and exuded a sense of authority.

The challenge of defying the status quo in energy delivery lies in conveying the kind of intelligent credentials that will inspire confidence. LEAN Energy US—from its name and tagline to the tools its website offers communities who are exploring creation of their own local energy programs—has been engendering positive expectations from the start.

We helped give birth to this brand in 2011, and have been working with them ever since.

“Green Ideals’ designs are fresh, their staff is open and responsive, and their approach draws on years of creative expertise. Plus, you get to dream big and laugh a lot—what could be better than that?!”

Shawn Marshall, Co-Founder and Director
LEAN Energy US