MCE Clean Energy

Challenge: This government agency, a pioneer in CA Community Choice, required the support of the entire community for successful launch.

Solution: We created a relevant brand with recognizable values that were felt and understood by the customers it served.

How do you transform a governmental agency into a consumer brand that people can understand and embrace? We developed a visual language for the launch of California’s first Consumer Choice Aggregation program through photographic metaphors, using a clean, fresh color palette and language that hit emotional touch-points, to persuade a broad base of energy consumers. Then we helped the brand expand across counties and diverse demographic bases, using the same techniques to address local customer values in each area.

“Green Ideals has transformed and defined our business brand and overall marketing strategy beyond all expectations. We couldn’t imagine working with a more responsive, committed, and sincere group.”

Jamie Tuckey, Communications Director
Marin Energy Authority