Pilot Brands

Challenge: Small, successful marketer of high quality imported lamb and beef wanted to gain recognition and expand its business.

Solution: Our brand overhaul captured the firm’s story and values to convey the extraordinary quality and care it consistently delivers.

Elevating this remarkable company’s brand perception to the dignified, super-premium level it deserved required a thorough transformation. We used evocative photography and a sophisticated color palette to create a visual atmosphere that resonates with the high-end restaurateurs they address—communicating quality, attention to detail, and painstaking care at every level. Through the years we’ve helped build their sub-brands as they expand into new retail markets.

“Green Ideals was able to channel our vision into alluring visuals and language that voices our messaging precisely and with style. Their holistic approach and astute suggestions make them our go-to team for brand support.”

Andy McIsaac, VP Marketing
Pilot Brands Inc.