Brand Strategy

Challenge: Yolo County and most of its major towns had just launched a new CCA. Awareness and loyalty levels were low, and... Read More

Challenge: This government agency, a pioneer in CA Community Choice, required the support of the entire community for successful launch. Solution: We... Read More

Challenge: Start-up with unique, high-end products that lacked effective presentation and messaging Solution: Our brand transformation began from the ground up, creating... Read More

Challenge: Start-up bringing deep experience to the category needed to look like a pro on Day 1 Solution: We created a polished, cohesive brand... Read More

Challenge: New Community Choice program in Humboldt County needed a brand and messaging that would garner countywide support. Solution: Our outreach, messaging... Read More

Challenge: Energy experts in an intensively competitive field had extensive credentials but lacked a visual calling card. Solution: We translated the team’s... Read More

Challenge: Start-up with high quality organic products and values, but no formal certification Solution: We developed visible and subliminal expressions of ethical... Read More

Challenge: San Mateo County’s planned launch of a Community Choice program required a majority of its residential and commercial ratepayers to support... Read More

Challenge: Global plastics recycling company lacked recognition from customers and suppliers due to sub-standard branding and messaging Solution: The new logo and... Read More

Challenge: SF-based electric vehicle non-profit wanted to drive attendance for its annual “Drive Electric” event—part of a national campaign Solution: We focused on communicating... Read More