Whether you’re b2b or b2c, in the market for a full communication program make-over, a moderate branding facelift or hourly consulting for mild course correction, our work will be customized to your exact needs—nothing more, nothing less.
Our clients include mission-driven firms large and small, established companies with sustainability themes, community choice energy programs, consumer products or service companies, and the occasional clean tech or energy start-up. Their common denominator is a triple bottom line—the pursuit of environmental sustainability for people and the planet, at a profit.
While each project is unique to its circumstances, our process usually includes these steps:
discover | material and emotional drivers
Research to discover/rediscover the heartbeat of the organization, current position and audience, category-relevant competitors, best practices within the category, authentic brand values; positioning workshops; stakeholder interviews
define | brand strategy
Idea generation to augment and support initial goals; analysis of what we’ve learned; creation of a foundational brand platform and creative strategy
design | creative exploration
Develop an optimal approach and design options, based on multiple creative concepts; explore image, type, color and effective communication metaphors; select the most successful direction; revise, refine, and fine-tune
develop | extension across platforms
Translate and extend to related media pieces and systems; modify and expand for maximum value and effectiveness; ensure consistency at every point of brand contact; develop marketing/media plans
deliver | finalization
Edit, refine, proof to ensure correctness and completion; identify contractor partnerships for cost-effective implementation; create digital files for flawless production; implement through all channels; manage production processes for optimal results